New Mazda SUV Part of Industry Electrification Trend
Details of CX-90 to be fully revealed in January.

Mazda said the CX-90 has an “all-new” e-Skyactiv powertrain “tuned specifically for the North American market.”
IMAGE: Mazda
Mazda dived deeper into electrification with the introduction of its first plug-in hybrid in the U.S.
The 2024 CX-90 SUV is the brand’s first nationwide electrified model and is scheduled to be unveiled in January.
The brand revealed scant details about the CX-90, including that it will “maintain the responsiveness, performance and driving dynamics that define Mazda vehicles,” it said in a press release announcing the model.
It said the CX-90 has an “all-new” e-Skyactiv powertrain “tuned specifically for the North American market” that will offer “the best of both worlds in terms of performance and efficiency.”
The model is one of many introduced by automakers in a surge of electrification across the industry, though Mazda hasn’t been at the forefront of the boom.
READ MORE: Automakers Drive Up Spending on EV and Battery Development
Originally posted on Auto Dealer Today
More Industry

World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →
Smaller Is Looking Better
A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.
Read More →
U.S. EV Market Slowly Stabilizes
U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.
Read More →
Global EV Market Entering New Phase
Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.
Read More →
Black Book Weekly Market Update
The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.
Read More →
Auto Affordability in Context
Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.
Read More →
Black Book: Weekly Market Update
Automotive auction inventory increased last week, giving choosy bidders even more leeway.
Read More →