P&A Providers & Administrators
MenuMENU
SearchSEARCH

Porsche, Ford Top List of Brands in 'Ideal' Survey

July 14, 2010
2 min to read


The Range Rover SUV from Land Rover was the overall top-rated vehicle in AutoPacific's 2010 survey of the most ideal vehicles as surveyed by new owners, Automotive News reported.


The Tustin, Calif., market research and consulting firm released its annual Ideal Vehicle Awards today, rating Porsche as the top premium brand and Ford as the best volume brand.

Ad Loading...


AutoPacific surveyed 42,000 owners to rate new vehicles “by how closely they come to their ideal,” using 15 categories, such as power and acceleration, interior lighting and storage, and seating visibility and comfort.


"After owning and operating a vehicle for some time, consumers often identify shortcomings and ideas about what they would like to change about their vehicle," said George Peterson, president of AutoPacific.


The Suzuki Kizashi was the top-rated car.


AutoPacific identified 27 Ideal Vehicle Award categories. The winners included 16 American brands, while European automakers won in six categories and Japanese automakers topped five segments.


“Surprisingly, no Korean brands scored segment wins,” the company said.

Ad Loading...


AutoPacific said owners picked the large-crossover/SUV segment as their favorite, “beating out last year's leading category -- large car.”


“American buyers continue to value large, comfortable vehicles suitable for suburban driving and longer-distance highway cruising,” AutoPacific said.

2010 Ideal Vehicle Award Winners

Passenger Cars:

Premium Luxury Car

Volvo S80

Aspirational Luxury Car

Volvo V70

Large Car

Ford Taurus SHO

Luxury Midsize Car

Lincoln MKZ

Premium Midsize Car

Ford Fusion

Midsize Car

Suzuki Kizashi

Premium Compact Car

Volkswagen GTI

Compact Car

Volkswagen Golf

Economy Car

Honda Fit

Sports Car

Porsche Cayman

Sporty Car

Chevrolet Camaro

Hybrid Car

Ford Fusion Hybrid

Pickups, SUVs, Minivans:

Large Light-duty Pickup

Ford F-150

Heavy-duty Pickup

Ford F-250

Compact Pickup

Honda Ridgeline

Luxury SUV

Range Rover

Large SUV

Chevrolet Suburban

Premium Midsize SUV

Ford Explorer

Midsize SUV

Dodge Nitro

Premium Luxury Crossover SUV

Lincoln MKT EcoBoost

Luxury Crossover SUV

Lexus RX

Large Crossover SUV

Ford Flex EcoBoost

Premium Midsize Crossover SUV

Chevrolet Equinox

Midsize Crossover SUV

Ford Escape

Compact Crossover SUV

Jeep Compass

Minivan

Honda Odyssey

Hybrid Truck

Ford Escape Hybrid

More Industry

Smiling man working on a new car in a Honda manufacturing plant
Industry•by Hannah Mitchell•November 10, 2026

Honda Embraces Hybrid Fever

The automaker plans a new Ohio factory, along with investments in existing U.S. and Canadian plants, to significantly boost hybrid production here.

Read More →
Magnifying glass emphasizing the words “Social and Search” with various social media platform logos surrounding it.
Industry•by Lauren Lawrence•November 10, 2026

Dealerships Must Show Up Where It Matters

How car buyers find your dealership has fundamentally changed. New evidence reveals the importance of your presence on social media, Google search, and large language models.

Read More →
Line of like-new vehicles in outdoor lot
Industry•by Hannah Mitchell•November 3, 2026

CPO Sales Could Take Off in the Right Conditions

A recent Cox Automotive consumer survey reveals the size of an undertapped market for the vehicle segment given affordability pressures.

Read More →
Ad Loading...
Small black toy car on top of a map.
Industry•by Lauren Lawrence•November 3, 2026

Global Consumer Trends Diverge

Price remains a top consideration for U.S. car buyers, and they are the most brand-loyal consumers to established automakers, according to a new survey.

Read More →
Two men and one woman standing in front of blue walled Chevrolet dealership entrance.
Industry•by Hannah Mitchell•October 27, 2026

Badger State Dealership Gets New Owner

The longtime southern Wisconsin store moved from one area auto group to another, keeping the business in Dairyland.

Read More →
Two hands, one handing off set of keys to the other.
Industry•by Lauren Lawrence•October 27, 2026

The Cycle of Negative Equity

Third-quarter data shows consumers still rolling over debt and stretching loan terms, raising their risk of remaining underwater.

Read More →
Ad Loading...
Orange electric vehicle charging station.
Industry•by Lauren Lawrence•October 20, 2026

Charger Network Growth Slows

Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.

Read More →
Fan of $100 bills atop a white envelope
Industry•by Hannah Mitchell•October 13, 2026

Lenders, Consumers Take on More Auto Loan Risk

September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.

Read More →
Red type R Honda civic parked on road.
Industry•by Lauren Lawrence•October 13, 2026

Next-Gen Hybrids in Sight

Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.

Read More →
Ad Loading...
Dodge ram emblem on orange vehicle exterior
Industry•by Hannah Mitchell•October 6, 2026

Gem State Stores Change Hands

A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.

Read More →