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Porsche, Ford Top List of Brands in 'Ideal' Survey

July 14, 2010
2 min to read


The Range Rover SUV from Land Rover was the overall top-rated vehicle in AutoPacific's 2010 survey of the most ideal vehicles as surveyed by new owners, Automotive News reported.


The Tustin, Calif., market research and consulting firm released its annual Ideal Vehicle Awards today, rating Porsche as the top premium brand and Ford as the best volume brand.

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AutoPacific surveyed 42,000 owners to rate new vehicles “by how closely they come to their ideal,” using 15 categories, such as power and acceleration, interior lighting and storage, and seating visibility and comfort.


"After owning and operating a vehicle for some time, consumers often identify shortcomings and ideas about what they would like to change about their vehicle," said George Peterson, president of AutoPacific.


The Suzuki Kizashi was the top-rated car.


AutoPacific identified 27 Ideal Vehicle Award categories. The winners included 16 American brands, while European automakers won in six categories and Japanese automakers topped five segments.


“Surprisingly, no Korean brands scored segment wins,” the company said.

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AutoPacific said owners picked the large-crossover/SUV segment as their favorite, “beating out last year's leading category -- large car.”


“American buyers continue to value large, comfortable vehicles suitable for suburban driving and longer-distance highway cruising,” AutoPacific said.

2010 Ideal Vehicle Award Winners

Passenger Cars:

Premium Luxury Car

Volvo S80

Aspirational Luxury Car

Volvo V70

Large Car

Ford Taurus SHO

Luxury Midsize Car

Lincoln MKZ

Premium Midsize Car

Ford Fusion

Midsize Car

Suzuki Kizashi

Premium Compact Car

Volkswagen GTI

Compact Car

Volkswagen Golf

Economy Car

Honda Fit

Sports Car

Porsche Cayman

Sporty Car

Chevrolet Camaro

Hybrid Car

Ford Fusion Hybrid

Pickups, SUVs, Minivans:

Large Light-duty Pickup

Ford F-150

Heavy-duty Pickup

Ford F-250

Compact Pickup

Honda Ridgeline

Luxury SUV

Range Rover

Large SUV

Chevrolet Suburban

Premium Midsize SUV

Ford Explorer

Midsize SUV

Dodge Nitro

Premium Luxury Crossover SUV

Lincoln MKT EcoBoost

Luxury Crossover SUV

Lexus RX

Large Crossover SUV

Ford Flex EcoBoost

Premium Midsize Crossover SUV

Chevrolet Equinox

Midsize Crossover SUV

Ford Escape

Compact Crossover SUV

Jeep Compass

Minivan

Honda Odyssey

Hybrid Truck

Ford Escape Hybrid

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