Porsche To Grow Global Dealer Network And Sales
SHANGHAI - Porsche AG aims to increase its worldwide dealer network nearly 30 percent.
"Right now we have 700 dealers globally. By 2015, we will probably have 200 more," sales and marketing boss Bernhard Maier told Automotive News Europe.
The number of people working for the independent Porsche dealers is supposed to grow from 14,000 to about 20,000 employees, Maier added in an interview at the Shanghai auto show. One exemption is the United States, where Porsche expects to reduce the number of dealers slightly from 200 to 190 by 2015.
Globally, the company aims to surpass 100,000 sales this year according to Maier, from 97,000 in 2010. Well-informed Porsche sources told ANE that the global sales should grow by a double-digit percentage figure to at least 107,000 units in 2011.
Sales of the Panamera sedan alone could rise 24 percent to 28,000 units, Porsche sources said. Maier wouldn't confirm that figure, but said the Panamera "is exceeding all our expectations. Last year we sold 22,600 units. This year we want to increase this figure significantly thanks to new derivatives."
Maier said China is on track to surpass the United States as Porsche's biggest market. "In two to three years I expect a shoulder-to-shoulder race with China," he said. "And this is despite the fact that the U.S. is really developing superbly. Our order intakes in the first quarter are 34 percent above last year's period." In 2010, Porsche sold about 25,000 light vehicles in the United States and 15,000 in China.
More Industry

Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →
Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →