Porsche To Grow Global Dealer Network And Sales
SHANGHAI - Porsche AG aims to increase its worldwide dealer network nearly 30 percent.
"Right now we have 700 dealers globally. By 2015, we will probably have 200 more," sales and marketing boss Bernhard Maier told Automotive News Europe.
The number of people working for the independent Porsche dealers is supposed to grow from 14,000 to about 20,000 employees, Maier added in an interview at the Shanghai auto show. One exemption is the United States, where Porsche expects to reduce the number of dealers slightly from 200 to 190 by 2015.
Globally, the company aims to surpass 100,000 sales this year according to Maier, from 97,000 in 2010. Well-informed Porsche sources told ANE that the global sales should grow by a double-digit percentage figure to at least 107,000 units in 2011.
Sales of the Panamera sedan alone could rise 24 percent to 28,000 units, Porsche sources said. Maier wouldn't confirm that figure, but said the Panamera "is exceeding all our expectations. Last year we sold 22,600 units. This year we want to increase this figure significantly thanks to new derivatives."
Maier said China is on track to surpass the United States as Porsche's biggest market. "In two to three years I expect a shoulder-to-shoulder race with China," he said. "And this is despite the fact that the U.S. is really developing superbly. Our order intakes in the first quarter are 34 percent above last year's period." In 2010, Porsche sold about 25,000 light vehicles in the United States and 15,000 in China.
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →