The Reynolds and Reynolds Co. revealed a new logo and branding at the recent NADA Show in Dallas. The significant change reflects its move to be a company that not only delivers industry-leading products and support but is also easy to do business with. It’s a testament to the work the company has done over the past 24 months to ensure it’s a strong partner to customers and the industry. The unveiling was accompanied by a showcase of what is possible for dealers with Reynolds’ latest offerings.

“Throughout the company’s history, Reynolds and Reynolds has rebranded its logo several times,” said company President Chris Walsh. “Each time, the change was made with intent. The same can be said of the change we are making today. The time has come to reflect the new focus for the company and for automotive retailing.”

Reynolds was founded 156 years ago, and it has been a partner to dealerships for nearly 100 of those, helping them better meet customers' needs in increasingly innovative and profitable ways – from the initial paper-based accounting systems through the infancy of computing and to the digital landscape of our world today.

The rebranding comes at a time when the company has clearly defined its current identity and its future path. Reynolds said it affirms its dedication to the industry, its partners and automotive retailing.

Product Showcase

Reynolds Retail Management System has been expanded to allow dealers to Retail Anywhere across their business – to instantly work with customers, manufacturers, vendors and lenders, no matter where they are.

In sales and F&I, there’s now a single deal, from chat all the way to funded, with no rekeying or discrepancies to fix. In fixed operations, dealers can expand capacity without expanding hours. And in the business office, precise control of cash flow across every transaction is a reality.

“The product set we’re showcasing at NADA allows dealers to serve customers no matter where they are – online, in-store or, more commonly, both – and to do it in a way that doesn’t sacrifice what’s important to the business: control and profitability of the sale, accuracy of the transaction, and efficiency of employees. It allows dealers to Retail Anywhere," Walsh said.

“I don’t remember a more exciting or dynamic time in our industry. Our new logo reflects that and represents the modernization of our company and our industry. It speaks to solidifying who we are today and going forward. And it welcomes all industry partners to look forward to the next chapter."