Study Shows EV Charging Satisfaction Down
Public views of infrastructure reach new low, despite plans for better.

'The situation is stuck at a level where one of every five visits ends without charging, the majority of which are due to station outages.'
IMAGE: Pexels/Daniel Andraski
Public satisfaction with electric-vehicle charging infrastructure continues to decline, despite recent plans for non-Tesla brands to tap its network and for some of them to install their own chargers, a new report shows.
The findings of J.D. Power’s latest U.S. Electric Vehicle Experience Public Charging Study cast doubt on increased EV adoption, as it points out charging concerns are among consumers’ biggest reasons for sticking with gas-powered models.
Even Ford CEO Jim Farley recently lamented the state of U.S EV charging availability, posting a video about his travails keeping a Ford F-150 Lightning pickup charged on a drive across Route 66.
"It was a really good reality check of the challenges our customers go through and the importance of fast charging,” Farley said in the video.
J.D. Power’s study found that satisfaction with what it terms “level two” charging availability fell 16 points year-over-year to 617 on a 1,000-point scale, the lowest showing since it first conducted the study in 2021. Satisfaction with direct-current fast chargers fell yet more, by 20 points to 654.
J.D. Power said survey respondents’ satisfaction fell in almost all facets it measures across the two types of charging.
Executive Director of J.D. Power’s EV practice Brent Gruber said respondents were least satisfied with the cost and speed of public chargers and the lack of things to do while waiting for charges. It said charger reliability is also a concern.
“The situation is stuck at a level where one of every five visits ends without charging,” he said, “the majority of which are due to station outages."
The study found that Tesla owners are overall satisfied with its network, which it agreed early this year to open to non-Telsa owners. Multiple other automakers have said they plan to switch their EV models to Tesla’s port design. In July, though, seven brands announced a new coalition that plans to build its own network of at lest 30,000 chargers.
Other companies are getting into the EV charging segment or expanding their networks, including Shell USA, Walmart and an Italian utility company. The Biden administration has encouraged the buildout of charging infrastructure as it seeks to reduce fossil-fuel emissions.
Such sentiment doesn’t bode well for a segment that’s been growing but looks to plateau, according to a Business Insider analysis, citing multiple analysts who say recent growth isn’t sustainable as the segment moves beyond early adopters.
Originally posted on Auto Dealer Today
More Industry

EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →
Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
Read More →
New Mexico Stores Change Hands
Three dealerships owned by three brothers are renamed for a new partnership bridging the founders’ family and a new auto retail leader.
Read More →
International Automakers Overpower Domestic Output
As the current U.S. administration pushes for domestic automotive production, a new report sheds light on the prevalence of international automakers here.
Read More →
World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →