Survey of Dealers Ranks Brands on Sentiment
Top five are familiar, especially with Honda’s return.
Honda returned to the top five in the survey after dropping to sixth last time.
IMAGE: Honda
The latest Dealer Attitude Survey by the National Association of Automobile Dealers shows a familiar cast of brands in the top spots.
Lexus topped the biannual ranking, followed by its Japanese company cohort Toyota. Rounding out the top five are BMW in the No. 3 spot, followed by Porsche and Honda, the latter of which returned to the top five after an unusual drop to sixth in the last survey.
The other ranking brands are Kia at No. 6, followed by Subaru, Mazda, Acura and Audi, in that order.
The survey gauged dealer sentiment this past summer.
Honda in particular has struggled with inventory limits brought about by industrywide supply-chain shortages.
READ MORE: November U.S. Sales Up at Most Asian Brands
Originally posted on Auto Dealer Today
More Industry
Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →