Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

Toyota Boss Says Automaker Grew Too Fast; Outlines Quality Reforms

February 17, 2010
2 min to read


TOKYO - Conceding that breakneck expansion led to Toyota Motor Corp.'s current recall crisis, President Akio Toyoda outlined reforms meant to get quality back on track, including more active use of the car's so-called black box crash data recorder, Automotive News reported.


Toyoda, grandson of the carmaker's founder, also indicated he won't sit before U.S. Congressional hearings into the quality lapses that have triggered recalls of more than 8.5 million vehicles worldwide.

Ad Loading...


In Europe, Toyota has recalled more than 1.85 million cars. That includes about 1.8 million units of its eight top-selling models to fix a problem with the cars' accelerator pedals and 52,903 units of the Pruis to modify the software used to manage the hybrid sedans' ABS.


During a news conference in Tokyo today, Toyoda outlined several new measures meant to improve quality. The automaker will:

  • Appoint a chief quality officer for each geographic region;

  • Expand the network of local technical offices to conduct on-site troubleshooting;

  • Install brake-override systems on all future models worldwide;

  • Make better use of the onboard data event recorders to analyze accidents.

The overhaul builds on more general improvements outlined by Toyoda earlier this month. Toyoda said then he would chair a newly created a Special Committee for Global Quality.


The regional chief quality officers will sit on that committee and be responsible for rounding up customer feedback so the company can react more quickly when problems arise.

Ad Loading...


The global committee will hold its first meeting March 30.

More Industry

text reading Auto Loan Defaults Reach 2% on desk background with car keys, calculator, notepad, and toy car
Industryby Lauren LawrenceMarch 10, 2026

Auto Loan Defaults Measured Amid Inflation

According to LendingTree data, the average monthly auto loan payment was $540 in the fourth quarter, and the average credit score for those with a recorded default was 529.

Read More →
Photo of rear of electric 2026 Mercedes VLE
Industryby Hannah MitchellMarch 10, 2026

No End in Sight for Vehicle Inflation

The February average transaction price was well above a three-year average annual bump, but Cox analysts consider today’s prices to be on the normal side.

Read More →
Showroomby Lauren LawrenceMarch 4, 2026

Used-Vehicle Program Aims to Draw More Buyers

GM says more than 750 dealers across the U.S. are enrolled in CarBravo and that in January CarBravo dealers sold over two times the certified volume of Chevrolet, Buick and GMC dealers using traditional CPO.

Read More →
Ad Loading...
Industryby Hannah MitchellMarch 3, 2026

Auto Dealers Cautiously Hopeful

Though traffic and profits were down in the first quarter, normally optimistic franchisees and independents saw dim current conditions while holding out visions of healthy spring sales.

Read More →
Industryby StaffMarch 3, 2026

Black Book: Weekly Market Update

Conversions picked up last week at wholesale vehicle auctions, according to the market observer, as the spring shopping season appeared to begin.

Read More →
white Audi car in a service bay
Industryby Lauren LawrenceMarch 3, 2026

Recall Service Reaches Milestone

Eight state DMVs participate in the Vehicle Recall Search Service created by Carfax and the Alliance for Automotive Innovation to reduce the number of unaddressed vehicle recall repairs.

Read More →
Ad Loading...
Industryby Hannah MitchellMarch 2, 2026

Meet the Editor: Hannah Mitchell

A longtime newspaper journalist, Bobit Dealer Group's editor was raised on news back in the South. Now she brings that news-hound ethic to our four auto retail magazines.

Read More →
Summit Updatesby StaffMarch 2, 2026

Enhance Your Dealer's F&I Workflow at Agent Summit

This session is designed to equip general agents with actionable strategies that can help their dealers enhance the efficiency of financial services managers.

Read More →
Industryby Hannah MitchellMarch 2, 2026

Auto Brands Hold the Line on Retention

A flat national rate despite inflation and other financial challenges shows industry loyalty stability, annual Reynolds and Reynolds research finds.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →