Toyota's Priorities Come Under Fire
WASHINGTON - Toyota Motor Corp. has put more effort into containing the damage to its reputation than checking all the possible causes of unintended acceleration, a Michigan congressman said Thursday during a contentious hearing on Capitol Hill, The Detroit News reported.
Lawmakers also charged that Toyota was trying to discredit critics and hadn't thoroughly investigated whether its electronic systems might be defective.
The Japanese automaker, struggling with the biggest crisis in its recent history, maintains that it has not discovered any electronic cause for the incidents of unintended acceleration that led to its largest U.S. recall.
Rep. Bart Stupak, D-Menominee, chairman of the House Energy and Commerce Committee's oversight panel, accused Toyota of focusing more on "damage control" than on searching for defects. Toyota has recalled more than 8.5 million vehicles worldwide, including more than 6 million in the United States.
Committee staffers said Toyota had hired the Benenson Strategy Group to conduct a poll about "what Toyota could do to repair damage to the company's image among educated consumers known as 'opinion elites.'"
Toyota, "like most organizations, conducts regular public opinion research," the company said in a statement.
"We are making a major scientific effort to further validate the safety of our vehicles by opening up our technology to an unprecedented level of independent review," Jim Lentz, president of Toyota Motor Sales USA, told the committee.
Committee Chairman Rep. Henry Waxman, D-Calif., said there was "no evidence that Toyota has done extensive or rigorous testing of its vehicles for potential electronic defects that could cause sudden acceleration."
The committee has met with Toyota engineers in Japan and taken their depositions and one from a senior U.S. employee.
More Industry

Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →
Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →