P&A Providers & Administrators
MenuMENU
SearchSEARCH

U.S. Auto Sales Estimates Cut as Confidence Slows Rebound

August 18, 2011
4 min to read


Analysts are reducing estimates for U.S. automobile sales for 2011 and 2012, citing weak consumer confidence that has slowed the pace of recovery since May.


J.D. Power & Associates lowered its estimate for U.S. auto sales in 2011 by 300,000 light vehicles to 12.6 million, the Westlake Village, California-based researcher said today in a statement. J.D. Power reduced its estimate for next year by 600,000 cars and light trucks to 14.1 million, reported Bloomberg.

Ad Loading...


The reduction by J.D. Power follows analysts at IHS Automotive in cutting expectations below the sales forecasts given by General Motors Co. and Ford Motor Co., the largest U.S. automakers. JPMorgan Chase & Co., Goldman Sachs Group Inc. and RBC Capital Markets LLC also shaved estimates this month.


“The thought of a second-half recovery is just not in the cards,” Jeff Schuster, J.D. Power’s executive director of global forecasting, said today in a phone interview. “It really comes down to consumer confidence and consumers just don’t have any right now. There just really isn’t a strong reason to go make that big-ticket purchase.”


Consumer confidence in the U.S. economic outlook slumped in August to the lowest level since the recession, raising the risk that spending will dry up. The Bloomberg Consumer Comfort Index’s monthly expectations gauge dropped to minus 34, the weakest since March 2009, from minus 22 in July.


Applications for unemployment benefits climbed last week to the highest level in a month, Labor Department figures showed today in Washington.


Goldman Sachs today lowered its 2012 U.S. auto sales estimate by 1 million light vehicles to 13.5 million. The New York-based investment bank sees 12.8 million deliveries this year. RBC Capital earlier this week lowered its estimates for 2011 by 200,000 units to 12.5 million and by 700,000 to 13.3 million for next year.

Ad Loading...


“Fragile U.S. consumer sentiment and recently tempered economic expectations” led to the reductions, Seth Weber, an RBC Capital analyst based in New York, said in an Aug. 16 research note.


IHS Automotive reduced its estimate for U.S. auto sales in 2011 by 200,000 units to 12.5 million light vehicles, Rebecca Lindland, an IHS analyst, said in an Aug. 11 phone interview.


IHS cut its estimate for 2012 deliveries in the U.S. to 13.5 million vehicles, from 14.7 million, Lindland said. The Lexington, Massachusetts-based researcher also lowered its estimate for 2013 light-vehicle sales to 15 million from 15.5 million.


Himanshu Patel, a JPMorgan analyst, lowered his 2011 and 2012 estimates by a combined 700,000 vehicle sales, to 12.8 million this year and 13.5 million next year, in an Aug. 5 note.


GM and Dearborn, Michigan-based Ford forecast at least 13 million new-vehicle sales in 2011, including medium- and heavy- duty trucks. The U.S. averaged annual light-vehicle deliveries of 16.8 million vehicles from 2000 to 2007, according to Autodata Corp., a Woodcliff Lake, New Jersey-based research company.

Ad Loading...


“There’s a lot of turmoil in the business and turmoil means uncertainty, so we’re a little unsure of these numbers,” Chief Executive Officer Dan Akerson of Detroit-based GM, told analysts Aug. 9.


GM fell $1.34, or 5.4 percent, to $23.60 at 4 p.m. in New York Stock Exchange composite trading, the lowest since its initial public offering in November. Ford declined 73 cents to $10.38. The shares have plunged 38 percent this year.


J.D. Power sees a 12.1 million seasonally adjusted annualized rate for August. Analysts and automakers had been predicting a “snap back” in demand once inventories recovered from the March earthquake and tsunami in Japan, which disrupted production and led to shortages of parts and finished vehicles.


“We’re not seeing that snap back, and given all the variables out there it’s a lower probability that we’re going to see that happen this year,” Schuster said today.


Sales ran at a seasonally adjusted annualized rate of 12.2 million through the first two weeks of August, Edmunds.com said in an e-mailed statement. The Santa Monica, California-based researcher still predicts 12.9 million deliveries this year and 13.9 million in 2012.

Ad Loading...


J.D. Power’s estimate for full-year sales assumes that the industry will average a 12.8 million seasonally adjusted annualized rate in the last four months of the year, Schuster said. Lower gasoline prices and higher spending on sales incentives may help the sales pace accelerate to those levels late this year, he said.


If the pace of deliveries stays about flat, sales may finish the year at 12.4 million, according to J.D. Power’s estimates. “If August comes in at the level we’re expecting, that gives us a really clear indication that we’re running out” of time in 2011 “to get going again,” Schuster said.

More Industry

blue sky, yellow and orange rollercoaster with riders going up an incline
Industryby Lauren LawrenceAugust 12, 2026

EV Sales Recover in Q2

The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.

Read More →
Photo of blue Toyota Prius parked next to body of water with city skyline in background
Industryby Hannah MitchellAugust 5, 2026

The Cheapest Hybrids to Fuel

The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.

Read More →
white SUV parked in front of a body of water with a gray sky background
Industryby Lauren LawrenceAugust 5, 2026

Hybrids and SUVs Gaining Ground

The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.

Read More →
Ad Loading...
red, black, and yellow car in a car dealership showroom, Growth Beyond Sales text box, Auto Dealer Today logo
Industryby Lauren LawrenceJuly 31, 2026

Dealership Profits Decline

While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.

Read More →
Photo of four men involved in sale of three auto dealerships, standing in front of the sold Chevrolet store
IndustryJuly 28, 2026

New Mexico Stores Change Hands

Three dealerships owned by three brothers are renamed for a new partnership bridging the founders’ family and a new auto retail leader.

Read More →
inside of automotive manufacturing plant, robotic assembly
Industryby Lauren LawrenceJuly 28, 2026

International Automakers Overpower Domestic Output

As the current U.S. administration pushes for domestic automotive production, a new report sheds light on the prevalence of international automakers here.

Read More →
Ad Loading...
Photo of gray SUV plugged into public electric-vehicle charger in parking lot
Industryby Hannah MitchellJuly 21, 2026

World EV Adoption Set to Grow

A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.

Read More →
Bar chart of truck and SUV segments' weekly value change
Industryby StaffJuly 21, 2026

Black Book: Weekly Market Update

Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.

Read More →
laptop with blue car on screen on a shopping website, Clear Costs Convert
Industryby Lauren LawrenceJuly 21, 2026

Pricing Transparency Drives Purchase Consideration

An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.

Read More →
Ad Loading...
Bar graphic of used-car segment weekly change
Industryby StaffJuly 14, 2026

Black Book: Weekly Market Update

Used-vehicle market depreciation was the prevailing story in the wholesale market last week.

Read More →