BEDFORD, Texas – Warrantech Corp., an independent provider of service contracts and aftermarket warranties for the appliance, consumer electronics, computer, furniture, home and automotive industries announced the launch of a new social media networking campaign on YouTube.

Targeting a Web–savvy audience, Warrantech’s campaign is a series of light-hearted ads to demonstrate the value of extended service contracts. Each tongue-in-check ad tells a brief story illustrating the benefits and convenience of an extended service plan.

“We are already seeing a significant response to these ads,” said Joel San Antonio, president and CEO of Warrantech. “These ads make creative use of humor to show that even the most reliable product can fail at the most unexpected or inconvenient time. And, having extended service plan coverage gives the consumer peace of mind knowing that a covered product will be repaired or replaced without additional expense.”

At present, four ads have started to air on YouTube, and two more are planned within the next six months.

“Harnessing the power of social networking is an effective way to reach our customers,” San Antonio continued. “In today’s economy, each dollar matters, and people want to protect their purchases. With Warrantech’s YouTube ads, all an interested consumer has to do is click on a link at the end of the presentation, and they are automatically directed to the company website, which gives a full description of various service contract options.”