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Incentives drive streak as dealer profits keep falling from pandemic-era highs.
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2024 sales may have brought a change of the guard in the U.S., at least for the year.
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Settle in a normal January decline after particularly hot December sales.
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North American trade partners make up sizable share of cars sold here.
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Cox forecasts 2025 sales, including EVs, to get healthy bump as buying conditions improve.
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Various conditions combined to pull consumers from the sidelines.
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Late-year shopping charged by incentives, post-election certainty, and ample supply.
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November forecast sees benefits of high inventories, post-election certainty.
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Report estimates Western automakers have reached their peak on growth but should hold their own.
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J.D. Power forecast shows robust inventory and incentives are pairing with falling interest rates to boost business, despite trade-in equity drop.
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