Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

Toyota Complaints Fall as U.S. Reviews Intensify

July 17, 2010
2 min to read


WASHINGTON - Complaints to U.S. regulators of unintended acceleration in Toyota Motor Corp. vehicles are down sharply as separate government and expert reviews of the matter move forward, Reuters reported.


National Highway Traffic Safety Administration documents made available to a National Academies of Science panel examining vehicle electronics as a possible cause of unwanted acceleration industrywide illustrate volatile complaint trends for Toyota and other automakers.

Ad Loading...


The quality of Toyota's cars -- once a benchmark for the industry -- has come under scrutiny since the world's top automaker recalled about 10.8 million vehicles globally since late last year, mostly for problems of unintended acceleration.


Reduced complaints for Toyota this summer, which regulators believe is partly due to ebbing publicity, do not alone substantiate the automaker's contention that its electronic systems are sound. But the drop could be an indicator that fixes for millions of recalled vehicles worldwide for mechanical and equipment problems linked to unwanted acceleration are working.


"We do feel our remedies have been effective," spokeswoman Cindy Knight said.


Regulators, who review each complaint, say complaints generally fall off when publicity eases even though Toyota has recalled thousands of other vehicles this year for other problems -- including braking on its signature Prius hybrid.


The unintended acceleration recalls in October 2009 and in January at the core of Toyota's safety crisis involved floor mats that could jam the accelerator pedal and pedals that did not spring back as designed.

Ad Loading...


Since 2000, electronic throttle control was cited in complaints associated with 52 Toyota crashes that reportedly killed 62 people, according to NHTSA's most recent figures. Regulators are reviewing complaints alleging 31 additional deaths unrelated to electronic throttle complaints.


Toyota is due to file an update soon with NHTSA on vehicles serviced under the big recalls, which regulators analyze to see if remedies are successful. The floor mat and "sticky pedal" recalls required design changes or replacement products.


Toyota has so far made repairs and other fixes on 1.7 million vehicles, or 78 percent of the recalled number, for "sticky pedals," and nearly 40 percent, or 2 million, of models recalled for loose floor mats, it said. Certain Tundra pickups and Avalon and Camry sedans had both problems.

More Industry

Blurred photo of red car moving down a road
Industryby Hannah MitchellMarch 31, 2026

Automakers Have More Tricks Up Their Sleeves

JD Power analysts see auto retail faring this year’s storms well through various means, though it acknowledges conditions are challenging to accurately predict.

Read More →
background view of Washington D.C. with the capitol building and cherry trees. Text says 'What's the Cost?' with two diverging arrows and the Providers and Administrator's logo
Industryby Lauren LawrenceMarch 31, 2026

Insurance Rates Continue to Fall

Car insurance premiums have continued to decline so far this year, the overall national average settling at $138 per month in March, according to Insurify data.

Read More →
Bar graphic showing car segment activity for the previous week
Industryby StaffMarch 31, 2026

Black Book: Weekly Market Update

Last week's wholesale auction activity was stable, though buyers exercised selectivity as they focused on certain segments.

Read More →
Ad Loading...
gray background with white text that says Dealer Debrief 03/25/2026 with Lauren Lawrence. picture of a white woman (Lauren) with red hair
Industryby Lauren LawrenceMarch 25, 2026

Dealer Debrief: Safety, Supply & Partnership

In this week's Dealer Debrief, host Lauren Lawrence covers a new safety assessment, current inventory issues, and a new payables process for dealerships.

Read More →
Line chart depicting retail used-vehicle auction volume
Industryby StaffMarch 24, 2026

Black Book: Weekly Market Update

Both conversions and values were up last week, though business was spotty depending on the segment in question.

Read More →
red battery-electric vehicle using a Tesla Supercharging station
Industryby Lauren LawrenceMarch 24, 2026

Stellantis Expands Charging Network

Five of its brands now have greater access to battery-electric vehicle charging through Tesla’s Supercharger network across North America.

Read More →
Ad Loading...
blue subaru crosstrek in city with Save with SUVS text and Providers and Administrators logo
Industryby Lauren LawrenceMarch 17, 2026

Safety Drives Insurance Rates

Sixteen out of the 20 cheapest vehicles to insure in 2026 are SUVs, according to CarInsurance.com, largely because of their safety features and lower repair costs.

Read More →
Close-up photo of the front of a new-looking white car
Industryby Hannah MitchellMarch 17, 2026

New-Vehicle Shoppers Get Some Relief

Overall conditions in February tipped slightly in consumers’ favor as prices stayed high, granting a reprieve of sorts just before the war on Iran commenced and started to reverse the welcome trend.

Read More →
row of cars, used vehicle demand spikes, chart showing data spike, F&I and Showroom logo
Showroomby Lauren LawrenceMarch 11, 2026

Used Market Gains Speed

New-vehicle sales fell year-over-year for the fifth month in a row in February, making retail deliveries the slowest they’ve been since 2023, according to a CarGurus report.

Read More →
Ad Loading...
text reading Auto Loan Defaults Reach 2% on desk background with car keys, calculator, notepad, and toy car
Industryby Lauren LawrenceMarch 10, 2026

Auto Loan Defaults Measured Amid Inflation

According to LendingTree data, the average monthly auto loan payment was $540 in the fourth quarter, and the average credit score for those with a recorded default was 529.

Read More →