Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

BMW Posts Biggest Profits in 2 1/2 Years on 5 Series

August 3, 2010
3 min to read


BMW AG, the world’s top manufacturer of luxury cars, reported its biggest profit in 2 1/2 years after demand for the new 5 Series surged and sales advanced in China and the United States, Bloomberg reported.


BMW rose to the highest price since 2007 in Frankfurt after second-quarter net income jumped almost sevenfold to 831 million euros ($1.1 billion) from a year earlier. Profit beat the 546 million-euro average estimate of nine analysts compiled by Bloomberg. Revenue climbed 18 percent to 15.3 billion euros, the Munich-based company said today.

Ad Loading...


BMW has sold 25,000 of the new 5 Series since the sedan went on sale in Europe in March. Record deliveries in China, the largest auto market, and a rebound in the U.S. have prompted BMW and Daimler AG to lift profit forecasts. Daimler said last week its third quarter would be determined by how fast it could produce Mercedes-Benz brand cars to meet orders.


“There’s still a lot to play for, because you’ve still got a lot of new models, cost savings, operational effects still to come through,” said John Buckland, an analyst at MF Global UK Ltd. who recommends buying BMW shares. “They’re producing good results and wanting to save something up for the future to save some growth for 2011 and 2012.”


BMW gained 1.29 euros, or 3.1 percent, to 43.16 euros at the close of trading at 5:30 p.m. in Frankfurt. That’s the highest level since Oct. 31, 2007. The shares have advanced 36 percent this year, valuing the company at 27.5 billion euros.


The manufacturer, which also builds Mini and Rolls-Royce cars, sold 13 percent more vehicles in the first half after customers bought the new X1 and 5 Series, which shares parts with the 7 Series to reduce costs. Second-ranked Mercedes-Benz posted a 12 percent gain. Deliveries at Volkswagen AG’s Audi unit, which aims to topple BMW as the world’s largest luxury-car manufacturer by 2015, gained 19 percent.


BMW raised its 2010 forecast on July 13, saying it expects sales to rise about 10 percent to more than 1.4 million cars and sport-utility vehicles. The operating margin at the automotive division will jump to more than 5 percent.

Ad Loading...


Daimler raised its 2010 operating profit target on July 27 to 6 billion euros after beating quarterly earnings estimates.


“Sharp sales volume growth on major markets and a high- value model mix are the main reasons for the strong second- quarter performance,” Chief Executive Officer Norbert Reithofer said today. “We have made good progress toward achieving our profitability targets.”


First-half deliveries in China more than doubled and now account for around 11 percent of all sales, Chief Financial Officer Friedrich Eichiner told a conference call. U.S. sales increased 6.4 percent. The carmaker plans to expand its dealer network in China and the U.S to support expansion in the two markets, it said.


The Rolls-Royce super luxury brand posted record first-half sales, with deliveries more than quadrupling to 970 cars.


Higher demand across all brands and regions is pushing BMW to its production limits, Reithofer said, predicting capacity utilization for 2010 would be “well above” 90 percent.

More Industry

Blurred photo of red car moving down a road
Industryby Hannah MitchellMarch 31, 2026

Automakers Have More Tricks Up Their Sleeves

JD Power analysts see auto retail faring this year’s storms well through various means, though it acknowledges conditions are challenging to accurately predict.

Read More →
background view of Washington D.C. with the capitol building and cherry trees. Text says 'What's the Cost?' with two diverging arrows and the Providers and Administrator's logo
Industryby Lauren LawrenceMarch 31, 2026

Insurance Rates Continue to Fall

Car insurance premiums have continued to decline so far this year, the overall national average settling at $138 per month in March, according to Insurify data.

Read More →
Bar graphic showing car segment activity for the previous week
Industryby StaffMarch 31, 2026

Black Book: Weekly Market Update

Last week's wholesale auction activity was stable, though buyers exercised selectivity as they focused on certain segments.

Read More →
Ad Loading...
gray background with white text that says Dealer Debrief 03/25/2026 with Lauren Lawrence. picture of a white woman (Lauren) with red hair
Industryby Lauren LawrenceMarch 25, 2026

Dealer Debrief: Safety, Supply & Partnership

In this week's Dealer Debrief, host Lauren Lawrence covers a new safety assessment, current inventory issues, and a new payables process for dealerships.

Read More →
Line chart depicting retail used-vehicle auction volume
Industryby StaffMarch 24, 2026

Black Book: Weekly Market Update

Both conversions and values were up last week, though business was spotty depending on the segment in question.

Read More →
red battery-electric vehicle using a Tesla Supercharging station
Industryby Lauren LawrenceMarch 24, 2026

Stellantis Expands Charging Network

Five of its brands now have greater access to battery-electric vehicle charging through Tesla’s Supercharger network across North America.

Read More →
Ad Loading...
blue subaru crosstrek in city with Save with SUVS text and Providers and Administrators logo
Industryby Lauren LawrenceMarch 17, 2026

Safety Drives Insurance Rates

Sixteen out of the 20 cheapest vehicles to insure in 2026 are SUVs, according to CarInsurance.com, largely because of their safety features and lower repair costs.

Read More →
Close-up photo of the front of a new-looking white car
Industryby Hannah MitchellMarch 17, 2026

New-Vehicle Shoppers Get Some Relief

Overall conditions in February tipped slightly in consumers’ favor as prices stayed high, granting a reprieve of sorts just before the war on Iran commenced and started to reverse the welcome trend.

Read More →
row of cars, used vehicle demand spikes, chart showing data spike, F&I and Showroom logo
Showroomby Lauren LawrenceMarch 11, 2026

Used Market Gains Speed

New-vehicle sales fell year-over-year for the fifth month in a row in February, making retail deliveries the slowest they’ve been since 2023, according to a CarGurus report.

Read More →
Ad Loading...
text reading Auto Loan Defaults Reach 2% on desk background with car keys, calculator, notepad, and toy car
Industryby Lauren LawrenceMarch 10, 2026

Auto Loan Defaults Measured Amid Inflation

According to LendingTree data, the average monthly auto loan payment was $540 in the fourth quarter, and the average credit score for those with a recorded default was 529.

Read More →