US Equity Advantage Earns Top Auto Industry Award

ORLANDO, Fla. -  For the second consecutive year, US Equity Advantage® (USEA) has received the top-ranked Diamond award in the annual Auto Dealer Monthly Dealers' Choice Awards program that recognizes the industry’s best product and service providers.

This year’s 12th annual Dealers’ Choice Awards were based on a comprehensive survey that allowed auto dealers and dealership personnel to vote for their preferred vendors, suppliers and finance companies in 34 categories. Nominees were scored in a number of areas related to performance, customer service, and the likelihood the voter would recommend each company to another dealer.

“Our commitment to exceptional customer experiences – for both the dealer and the car buyer – is unparalleled in the biweekly payment plan industry,” said USEA CEO Robert Steenbergh. “Our dealer partners value the full customer lifecycle of benefits our AutoPayPlus service delivers, from helping car buyers better afford their loan payment and purchase additional F&I products to trading out earlier and returning to the dealer in a positive equity position. This award is recognition of the tremendous asset we provide in a highly competitive marketplace.”

USEA dealerships sell approximately 57% more F&I products on biweekly deals as opposed to standard retail deals, according to the company’s 10-year analysis. In addition, results from USEA’s top dealer groups reveal a 63% increase in per-vehicle financed income on AutoPayPlus customers. The company’s dealer service support includes a dedicated team experienced in automotive retail finance and an online dashboard that lets dealer personnel track their deals and commissions in real-time.

“This year’s winners all have one thing in common,” said Publisher David Gesualdo. “They have earned the loyalty and praise of dealers, and they deserve our congratulations.” The winners will be honored in a special ceremony in August at Industry Summit in Las Vegas.