EasyCare Unveils New Brand Identity
Change reflects union with National Auto Care and focus on forward-thinking solutions.
Wanderon
APCO Holdings
EasyCare and National Auto Care, APCO Holdings brands, merged into a unified nationwide F&I force under the EasyCare brand. The merger follows the acquisition of National Auto Care in January 2023. With a combined legacy spanning over 40 years, the brands are renowned for their innovative F&I solutions, award-winning products, and ability to drive results for dealerships nationwide.
“The fusion of National Auto Care and EasyCare enhances our ability to support our ever-increasing dealer portfolio, allowing us to offer a broader range of top-tier product solutions to our dealers and clients,” says Tony Wanderon, CEO of APCO Holdings. “Uniting as EasyCare presents a new face for some of our legacy customers, but our core commitment to providing innovative products and exceptional support to our dealers and agents remains our number one priority. Together, our nationwide salesforce and network of independent agents are armed with even more value they can bring to dealers."
The rebranding initiative includes a refreshed visual identity, including an updated logo, vibrant color palette, and refined brand messaging—all designed to underscore the brand’s dedication to offering premier F&I solutions.
“The new brand mark symbolizes our commitment to help consumers keep moving forward,” said Jennifer Haddow, vice president of marketing for APCO Holdings. “The introduction of a third color in our brand palette represents our ongoing commitment to our dealers, agents, and customers.”
In addition to the visual updates, EasyCare revamped its online presence with the relaunch of easycare.com. The website has been redesigned to provide a more engaging, accessible and navigable experience for dealers, agents and consumers, serving as a central platform for interaction with the brand. The newly redesigned logo made its debut in the national racing arena, featured on Jordan Anderson Racing car No. 31 at the Talladega NASCAR Xfinity Series AG-PRO 300 race on April 20.
For more information on EasyCare’s commitment to driving success, visit the new easycare.com.
Originally posted on Auto Dealer Today
More Industry
World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →
Smaller Is Looking Better
A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.
Read More →
U.S. EV Market Slowly Stabilizes
U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.
Read More →
Global EV Market Entering New Phase
Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.
Read More →
Black Book Weekly Market Update
The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.
Read More →
Auto Affordability in Context
Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.
Read More →
Black Book: Weekly Market Update
Automotive auction inventory increased last week, giving choosy bidders even more leeway.
Read More →