P&A Providers & Administrators
MenuMENU
SearchSEARCH

Rental Car Companies Scoop Up Used Cars as Chip Crisis Worsens

As the semiconductor shortage slashes vehicle production, rental car companies are taking extreme measures to bolster their fleets. The businesses are buying used vehicles at auction.

May 5, 2021
Rental Car Companies Scoop Up Used Cars as Chip Crisis Worsens

As the semiconductor shortage slashes vehicle production, rental car companies are taking extreme measures to bolster their fleets. The businesses are buying used vehicles at auction.

3 min to read


Top auto manufacturers warn that without needed chips, a potential 1.3-million shortfall in U.S. car and light-duty truck production will result; a major concern for ravaged rental car fleets that sold off some of their inventories during the pandemic. 

The global semiconductor shortage is causing uncertainty in fleet supply and resulting in tighter fleets throughout the industry.

Ad Loading...

As the semiconductor shortage slashes vehicle production, rental car companies are taking extreme measures to bolster their fleets; they are buying used vehicles at auction.

The move represents unchartered waters for companies like Hertz Global Holdings Inc. and Enterprise Holdings Inc., which typically buy new vehicles in bulk, rent them out for a year, then sell them at auction. Occasionally, companies purchase a few used cars to handle short-term demand surges, but they the purchases were never routine. 

Heightened demand has used-car costs soaring. According to the Manheim Index, used car prices are 52% higher than a year ago and experts predict they’ll stay that way well through June. 

“We expect to see records in the Manheim Index through June before demand softens enough to align with supply trends,” said Jonathan Smoke, chief economist of Cox Automotive, which owns Manheim, the nation’s largest used-car auction. “We expect retail prices to continue to rise into the summer, as retail trends tend to follow wholesale trends with a six-week lag.”

A spokesperson for Hertz told Bloomberg that the company is stocking its fleet with as many used cars as it can to prepare for a post-pandemic travel boom.

Ad Loading...

“The global microchip shortage has impacted the entire car-rental industry’s ability to receive new vehicle orders as quickly as we would like,” the spokesperson said. “Hertz is supplementing our fleet by purchasing low-mileage, pre-owned vehicles from a variety of channels including auctions, online auctions, dealerships and cars coming off lease programs.”

Rental companies are also holding onto cars longer. According to Manheim’s midmonth report in April, rental cars coming to auction now have an average of 79,000 miles on them, up 54% over a year ago and 18% higher month over month. Typically, rental car companies sell vehicles before they hit 40,000 miles. 

Rental car companies will outlay gobs of cash to build bigger fleets. But in the end, they will increase rental rates to compensate for the added expense. 

Consumers will pay the price for the rental car shortage. They can expect to pay top dollar for their rentals—if they can find them. Rates in Florida reportedly are averaging $100 a day, while Hawaii rates have hit $200 a day, and Puerto Rico rates have risen to $600 a day.

As the change hits consumer pocketbooks, rental car companies take their profits straight to the bank.

Ad Loading...

Avis Budget Group Inc. posted record margins in the Americas during the first quarter and grew revenue per day by 12% to almost $60. The company lost $170 million on a net basis but made $47 million in adjusted earnings before interest and taxes, marking its best Q1 performance since 2015. 

Still, Avis declined to provide full-year guidance, citing limited vehicle supply and other issues as the reasons.

“The global semiconductor shortage is causing uncertainty in fleet supply and resulting in tighter fleets throughout the industry,” Avis Budget said in a statement. “We have historically navigated through significant vehicle recalls, and believe we have the logistics in place to manage our fleet during this disruption in supply.”

 

Originally posted on Auto Dealer Today

More Industry

Photo of gray SUV plugged into public electric-vehicle charger in parking lot
Industryby Hannah MitchellJuly 21, 2026

World EV Adoption Set to Grow

A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.

Read More →
Bar chart of truck and SUV segments' weekly value change
Industryby StaffJuly 21, 2026

Black Book: Weekly Market Update

Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.

Read More →
laptop with blue car on screen on a shopping website, Clear Costs Convert
Industryby Lauren LawrenceJuly 21, 2026

Pricing Transparency Drives Purchase Consideration

An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.

Read More →
Ad Loading...
Bar graphic of used-car segment weekly change
Industryby StaffJuly 14, 2026

Black Book: Weekly Market Update

Used-vehicle market depreciation was the prevailing story in the wholesale market last week.

Read More →
Light-blue Fiat car parked on a sunny Chicago street
Industryby Hannah MitchellJuly 14, 2026

Smaller Is Looking Better

A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.

Read More →
man sitting at desk using calculator with charts in front of him, to-go coffee cup on desk, rising and falling data chart in front
Industryby Lauren LawrenceJuly 14, 2026

U.S. EV Market Slowly Stabilizes

U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.

Read More →
Ad Loading...
blue background, map of the world with connecting lights and an electric vehicle emblem in the middle
Industryby Lauren LawrenceJuly 8, 2026

Global EV Market Entering New Phase

Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.

Read More →
Bar chart showing week-over-week wholesale automotive price change
Industryby StaffJuly 7, 2026

Black Book Weekly Market Update

The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.

Read More →
Photo of Honda CR-V SUV on two-lane road next to roadside trees
Industryby Hannah MitchellJuly 1, 2026

Auto Affordability in Context

Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.

Read More →
Ad Loading...
Line chart of used-vehicle days to turn over past week
Industryby StaffJune 30, 2026

Black Book: Weekly Market Update

Automotive auction inventory increased last week, giving choosy bidders even more leeway.

Read More →